By Our Reporter
Bell Lager has launched a new campaign dubbed the Bell CEO. The brand is searching for creative and uniquely talented individuals with outstanding social skills to be appointed the CEO, an acronym coined to mean Chief Enjoyments Officer.
“The Bell CEO campaign will provide a platform for uniquely creative individuals to showcase their skills and talent. We intend to empower vibrant individuals to tap into the digital landscape showing them that they have the ability to explore their unique talent to grow, become job creators and earn a sustainable income.” Said Emmy Hashakimana, Marketing and Innovations Director, Uganda Breweries.
To enter, interested persons will be required to submit digital entries, a 30 second video entry expressing their unique creativity. Once shortlisted, contestants will take part in a three-phase process with various challenges leading up to the ultimate showdown where the overall winner will be selected.
“Like all CEO roles, this job comes with attractive perks including a full home makeover, a brand-new Renault Kwid and enjoyments privileges including but not limited to VIP access and the ultimate royal experience at various brand engagements. If you have what it takes, participate to stand a chance to be our next CEO,” said Justin Agaba, Acting Brand Manager, Bell Lager.
The campaign will also feature an online voting portal for contestants to mobilise their fans using their social media channels to vote for them throughout the process.
The campaign will kick-off in Kampala with calls for submissions to shortlist participants who will then undertake a few challenges ahead of crowning regional representatives. It shall concurrently run in the Northern and Western regions of the country until the grand finale which will be held in Kampala.