Alpha Ssali, is at a critical point in his football career, where learning to navigate challenges independently is key to his growth.

The heightened media attention and constant scrutiny around him, with cameras and YouTubers tracking his every move, can create a pressurized environment that hampers rather than enhances his potential.

While the attention could be seen as a privilege due to his father’s fame, it may also distract him from focusing on the game itself.Alpha Ssali had cameras watching his every move against Vipers SC, a game his side lost 3-0 (Courtesy Pic)

Football, particularly at Alfa’s level, is about seizing key moments. His recent matches against Vipers SC were golden opportunities for him to showcase his talent and elevate his career.

Playing against such formidable opponents would typically present a chance to rise above the competition and gain the attention of scouts and fans alike.

Yet, Alfa seemed unable to fully capitalize on these opportunities missing two glorious opportunities to get something out of the game played at St. Mary’s Stadium in Kitende. This raises the question of whether the external distractions – the glamorous images, social media buzz, and constant public interest – are affecting his ability to concentrate and perform on the pitch.Alfa Ssali needs space to grow on his own terms (Courtesy Pic)

Alfa’s position with Express FC is also significant. He is part of a historic club that many young players can only dream of representing.

With talented teammates like Saidi Kyeyune from URA FC and Mustafa Kizza from KCCA FC, Alfa is surrounded by top-tier players who chose to be part of this league, despite having other prospects.

These are individuals with vast experience and skill who have made strategic career moves, and they offer a model of professionalism for Alfa to emulate.

However, to reach their level, Alfa needs space to grow on his own terms. The pressure from his father’s influence, the entourage that follows him, and the ever-present media gaze might be creating a mental block, limiting his ability to freely express his skills and develop a sense of ownership over his game.

For Alfa to truly excel, he must detach from the glamour that surrounds him and focus entirely on the football itself. This means learning to handle both the technical aspects of the game and the psychological challenges without the distraction of external noise.

Bebe Cool, as a father, wants the best for his son, but part of that success will come from allowing Alfa to face challenges on his own.

The cameras and constant scrutiny may amplify the pressure, but football demands a quiet mental space where players can be fully present and focused.

By stepping back and reducing the external noise, Bebe Cool can help Alfa concentrate on his craft, take ownership of his performance, and rise to the expectations on the field – not for the cameras, but for himself and his team.

Award winning journalist and writer who has worked as a stringer for a couple of acclaimed South Africa based German journalists, covered 3 Ugandan elections, 2008 Kenya election crisis, with interests in business and sports reporting.